MEDIA CONTACT:
Evan Birkhead
(908) 910-6988
evan.birkhead@stresseraser.comSEPTEMBER 8, 2008 – NEW YORK – Helicor, Inc. announced today that it has reduced the price of the StressEraser personal biofeedback device from $299 to $179, effective immediately. The new price will appear on the StressEraser storefront at stresseraser.com, and in catalogs and promotional materials from StressEraser’s distributors, which include Amazon.com, Brookstone, Drugstore.com, GNC and Hammacher Schlemmer.
Steady demand for the StressEraser since its launch almost three years ago, coupled with a move to overseas manufacturing, has enabled Helicor to begin producing devices in greater volume at a lower cost per unit. Since the launch, the company has shipped more than 55,000 devices.
“We are extremely pleased with the StressEraser’s progress to date and thrilled that we are now in a position to pass our cost savings along to our customers,” said Adam Forbes, CEO of Helicor Inc. “Our intent is that our new price point will make our innovative drug-free medical technology affordable for a wide audience.”
About the StressEraser
The StressEraser is an award-winning, portable medical device that relaxes the body and calms the mind in 15 minutes. The StressEraser can be used to quiet the mind before sleeping, rapidly relieve intense stress, and even to stay calm during highly stressful situations.
From beat to beat, your heart rate reflects the activity of your stimulating and pacifying nerves. The StressEraser displays these tiny changes as a wave. By watching your wave characteristics in realtime, you learn to adjust your breathing and mental focus. This decreases the activity of the stimulating nerves (thereby decreasing stress) and increases the activity of the pacifying nerves (thereby increasing relaxation).
The StressEraser’s list of honors includes:
- Best Self-Monitoring Health Initiative or Device, National Wellness Prevention & Fitness Conference (2007)
- Seal of Approval, American Institute of Stress (2007)
- Technology Innovation of the Year, Frost & Sullivan (2006)
- The Best of Gadget Lab (9 out of 10 rating), WIRED Magazine (2006)
The StressEraser is classified by the FDA as a Class II 510(k) exempt medical device. The indicated use is for relaxation, relaxation training and stress reduction. The StressEraser is available for $179 from the StressEraser web site at http://stresseraser.com. The StressEraser is currently available to U.S. residents only. Patents are pending.
Helicor’s corporate headquarters is located at 19 Fulton Street, Suite
407, New York, NY 10038. Phone: 212-346-9339; Fax: 212-346-9335. Email:
info@stresseraser.com. Web: http://stresseraser.com. Interviews and
photographs are available by request.
© Helicor, Inc. All
rights reserved. StressEraser® and StressEraser Breathwave® are
registered trademarks of Helicor, Inc. The StressEraser wave logo™ is a
trademark of Helicor, Inc. All other trademarks in this document are
the properties of their respective owners. LMA-00107 Rev A.
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