JULY 21, 2008 – LOS ANGELES – The StressEraser® personal biofeedback device was selected to be part of the VIP Gift Bag at the 2008 ESPYs, which aired on ESPN last night. According to ESPN, just as the ESPYs celebrate excellence in sports performance yearly, the ESPY VIP gift bag celebrates excellence in superior products yearly. The extraordinary ESPY Gift Bag is jam packed with the latest in fashion, technology and luxury.
The ESPYs are unique in that they combine the biggest names in sports with the biggest names in Hollywood. All presenters and ESPY award nominees received the Gift Bag, which included exclusive luxury items created especially with them in mind. This year’s presenters included host Justin Timberlake, Samuel L. Jackson, David Beckham, Brendan Fraser and Lance Armstrong. Nominees included Tiger Woods, Tom Brady, Alex Rodriguez, LeBron James, Candace Parker, Brett Favre, Venus Williams, and Kobe Bryant.
For more information on products selected for the ESPYs Gift Bag, please visit www.espn.com, keyword: gift bag. The show was taped Wednesday, July 16 for telecast on ESPN Sunday, July 20.
The ESPYs gather top celebrities from sports and entertainment to commemorate the past year in sports by recognizing major sports achievements, reliving unforgettable moments and saluting the leading performers and performances. The 2008 ESPYs, co-presented by HUMMER and Under Armour, will include both sport-specific awards such as Best MLB Player and Best WNBA Player and distinguishing “Best in Sport” awards, categories that pit different sports against each other, such as Best Team or Best Female Athlete. The ESPYs are committed to the advancement of The V Foundation for Cancer Research, established by ESPN with the late Jim Valvano, and announced at the inaugural ESPYs in 1993.
About the StressEraser
The StressEraser is an award-winning, portable medical device that relaxes the body and calms the mind in 15 minutes. The StressEraser can be used to quiet the mind before sleeping, rapidly relieve intense stress, and even to stay calm during highly stressful situations.
From beat to beat, your heart rate reflects the activity of your stimulating and pacifying nerves. The StressEraser displays these tiny changes as a wave. By watching your wave characteristics in realtime, you learn to adjust your breathing and mental focus. This decreases the activity of the stimulating nerves (thereby decreasing stress) and increases the activity of the pacifying nerves (thereby increasing relaxation).
The StressEraser’s list of honors includes:
- Best Self-Monitoring Health Initiative or Device, National Wellness Prevention & Fitness Conference (2007)
- Seal of Approval, American Institute of Stress (2007)
- Technology Innovation of the Year, Frost & Sullivan (2006)
- The Best of Gadget Lab (9 out of 10 rating), WIRED Magazine (2006)
The StressEraser is classified by the FDA as a Class II 510(k) exempt medical device. The indicated use is for relaxation, relaxation training and stress reduction. The StressEraser is available for $299 from the StressEraser web site at http://stresseraser.com. The StressEraser is currently available to U.S. residents only. Patents are pending.
Helicor’s corporate headquarters is located at 19 Fulton Street, Suite 407, New York, NY 10038. Phone: 212-346-9339; Fax: 212-346-9335. Email: firstname.lastname@example.org. Web: http://stresseraser.com. Interviews and photographs are available by request.
© Helicor, Inc. All rights reserved. StressEraser® and StressEraser Breathwave® are registered trademarks of Helicor, Inc. The StressEraser wave logo™ is a trademark of Helicor, Inc. All other trademarks in this document are the properties of their respective owners.
LMA-00104 Rev A.