Tuesday
27May2008
Tuesday, May 27, 2008 at 08:05AM The R2C Group Announces New Campaign for Helicor's StressEraser
STRESSERASER MEDIA CONTACT:
Evan Birkhead
(908) 910-6988
evan.birkhead@stresseraser.com
R2C GROUP MEDIA CONTACT:
Christina Stewart
(971) 544-3464
Portland, Ore., May 27, 2008—Building on its success with online and print direct response advertising, Helicor Inc. has expanded its marketing efforts with the R2C Group, the largest independently-owned response-driven agency in the
country. Short and long-form commercials will serve to reinforce the StressEraser’s credibility through expert and customer testimonials, as well as explain how the device works, and what user commitment is expected. The long- form show produced by R2C Group launched last week.
“We are thrilled to be expanding our relationship with Helicor,” said Tim O’Leary, CEO of the R2C Group. “The StressEraser is pioneering technology, and R2C Group has always had a history of helping companies pioneer into direct response.”
The StressEraser, an award-winning, easy-to-use portable medical device that relaxes the body and calms the mind in 15 minutes, is the leading drug-free solution for conquering stress. The StressEraser can be used to quiet the mind
before sleeping, rapidly relieve intense stress, and even to stay calm during highly stressful situations.
The StressEraser is currently available at The Sharper Image, GNC, Hammacher Schlemmer, Drugstore.com and dozens of other leading national catalogs and retailers.
About R2C Group, Inc.
R2C Group, Inc., a full-service response-driven advertising agency based in Portland, Oregon, combines the talents and resources of creative agencies Respond2 and media buying agencies Cmedia and Marketing & Media Services (MMSI). R2C Group offers clients unparalleled direct marketing expertise through its offices in Portland, San Francisco, Philadelphia and Providence, RI, including two full television production and edit facilities, state-of-the-art web design and management facilities, and a newly updated broadcast duplication facility. More information about R2C Group is available at www.R2CGroup.com.
# # #
Evan Birkhead
(908) 910-6988
evan.birkhead@stresseraser.com
R2C GROUP MEDIA CONTACT:
Christina Stewart
(971) 544-3464
Portland, Ore., May 27, 2008—Building on its success with online and print direct response advertising, Helicor Inc. has expanded its marketing efforts with the R2C Group, the largest independently-owned response-driven agency in the
country. Short and long-form commercials will serve to reinforce the StressEraser’s credibility through expert and customer testimonials, as well as explain how the device works, and what user commitment is expected. The long- form show produced by R2C Group launched last week.
“We are thrilled to be expanding our relationship with Helicor,” said Tim O’Leary, CEO of the R2C Group. “The StressEraser is pioneering technology, and R2C Group has always had a history of helping companies pioneer into direct response.”
The StressEraser, an award-winning, easy-to-use portable medical device that relaxes the body and calms the mind in 15 minutes, is the leading drug-free solution for conquering stress. The StressEraser can be used to quiet the mind
before sleeping, rapidly relieve intense stress, and even to stay calm during highly stressful situations.
The StressEraser is currently available at The Sharper Image, GNC, Hammacher Schlemmer, Drugstore.com and dozens of other leading national catalogs and retailers.
About R2C Group, Inc.
R2C Group, Inc., a full-service response-driven advertising agency based in Portland, Oregon, combines the talents and resources of creative agencies Respond2 and media buying agencies Cmedia and Marketing & Media Services (MMSI). R2C Group offers clients unparalleled direct marketing expertise through its offices in Portland, San Francisco, Philadelphia and Providence, RI, including two full television production and edit facilities, state-of-the-art web design and management facilities, and a newly updated broadcast duplication facility. More information about R2C Group is available at www.R2CGroup.com.
# # #
Helicor’s corporate headquarters is located at 19 Fulton Street, Suite
407, New York, NY 10038. Phone: 212-346-9339; Fax: 212-346-9335. Email:
info@stresseraser.com. Web: http://stresseraser.com. Interviews and
photographs are available by request.
© Helicor, Inc. All
rights reserved. StressEraser® and StressEraser Breathwave® are
registered trademarks of Helicor, Inc. The StressEraser wave logo™ is a
trademark of Helicor, Inc. All other trademarks in this document are
the properties of their respective owners.
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